If you've ever wondered how do you come up with a unique value proposition... That demonstrates a clear return on investment to your ideal clients... Even if you don't promise tangible results like leads & sales - what do you say? Well the good news is, I've had multiple clients in the same boat. The result they promised their clients was an intangible thing, like confidence. So this is an exercise I've run though with them to turn their intangible results into an ROI-driven value proposition. It's an easy way to justify premium prices by demonstrating a clear 'worth it' factor for future customers. #valueproposition #uniquesellingproposition #julesdan 🏆 Goal of This Channel? 🏆 My goal is to share with you all my copywriting, marketing and persuasion lessons learned as a freelance copywriter. That way you can... 1. Get more customers 2. Make MORE per customer 3. And keep them coming back With the power of the pen. Check out the rest of video series here to help you do that 👉 https://youtube.com/playlist?list=PLOzDNLtVWUu9QZnnfYlaVk0ovq-2aUWj3 ====================================================================== CHAPTERS 00:00 - The Rainmaker Positioning Strategy 01:11 - How To Clearly State Your Value People Can Understand 03:00 - Use This (especially) When Selling B2B 04:31 - How To Make People BELIEVE Your Value Proposition 06:56 - How To Infuse Your Value Propositon In Your Communication

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