Finding a niche for your podcast these days is a challenge, but my guest today managed to find two. Troy Wallace hosts Stay On The Court, a podcast for aging athletes and he’s got a new podcast in the works built around his HR consulting business. And while Troy is relatively new to the podcasting game, there is a lot to learn from his story of niching down and building a brand around the community that he’s growing. In this episode, we cover - 🔵 The power of niching down with your podcast. 🔵 Building a brand around a podcast. 🔵 Tips on putting together a podcast website and how to drive more traffic. 🔵 How Troy is working around challenges with booking guests. 🔵 The nuances of growing a podcast on YouTube. 🔵 Advice on speeding up your production workflow. 🔵 Launching a second podcast and staying consistent. 🔵 And much more… And if you get value from this episode, hit subscribe on your favourite podcast platform. LEARN MORE Stay On The Court - https://stayonthecourt.com/ CONNECT Stay On The Court on LinkedIn - https://www.linkedin.com/company/stayonthecourt-com/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z - ▶ Download the Podcast Production Process cheatsheet free - https://www.claricast.com/ppp/ 🎙 Your podcast production reference guide for creating exceptional, professional episodes 🎧 ▶ Download the Podcast Kickstart eBook free - https://www.claricast.com/kickstart/ 🎙 Learn how to record exceptional episodes 🎧 Head to https://www.claricast.com for professional support with your podcast. Head over to https://www.joecrowtheaudiopro.com/ for more audio production tips & guides. Follow on Facebook - https://www.facebook.com/joecrowtheaudiopro/ Follow on Twitter - https://twitter.com/JoeCrowAudioPro Captivate (my favourite podcast host)* - https://www.captivate.fm/signup?ref=ywm3mtke *Disclosure - Affiliate link. I get a small portion of the sales, or a similar benefit.

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