International Brands Should be Paying Attention to France's Podcast Scene - Lory Martinez - France

With one of the largest radio audiences in Europe, France will be an important audio market in the coming years. Millions listen to Radio France’s downloadable podcasts each week and more and more are listening to independent podcasts from studios and independent producers. These podcasters have transformed the audio landscape in recent years and have begun to draw the attention of brands. But who are the brands investing in podcasts in France? What kinds of shows are being produced? And finally what makes this market so attractive for brands? Independent producer and consultant Lory Martinez explores the growing French Podcast Scene. International Podcast Day 2018. Connect with Lory by visiting https://internationalpodcastday.com/speakers/lory-martinez/.