In this video I build a scalable lead system that captures contacts automatically across all your sources and pushes them straight into your CRM (I use HubSpot as the example, but the pattern works with any CRM). Instead of doing manual copy‑paste from newsletters, appointment bookings, forms, and downloads, I show how I centralize everything in one Make.com scenario: each source feeds into the same logic, contacts get normalized, deduplicated, and then enriched before they ever hit the CRM. The key part is lead enrichment and qualification with AI. I walk through why I prefer “Generate a response” for better external research and how adding web-search tools increases data quality when you enrich company details. The result is a cleaner CRM, better segmentation, and faster follow-up because the right data is already there when a lead arrives. If you want a workflow that scales with more channels without becoming a maintenance nightmare, this is exactly the structure I’d implement.