Outreach frameworks behind $10M+ in pipeline with Mike Ellis

Cold email for local businesses works differently than for SaaS or enterprise. In this session, Mike Ellis (Co-founder of Kale Acquisition) will share the exact frameworks his team has used to drive $10M+ in pipeline for companies selling to local businesses. He’ll cover how to set up infrastructure to contact personal email addresses, how to approach data strategy for local outreach, build clean attribution systems, and more. You will walk away with: ☑ Mike’s curiosity ladder framework he uses for copywriting, & local business data cheat sheet Kale uses for internal training. ☑ Unfiltered best practices for local business cold email campaigns that are driving revenue for Kale's clients. ☑ The one thing you need to do to be able to track ROI effectively (and why it's not optional if you want cold email to work). ☑ Actionable strategies to blend cold email with BDR workflows for maximum impact. Come join us and get the frameworks you can apply immediately to your own campaigns 🎯