The DARK SIDE of "haul culture" | what influencers don't tell you

The DARK SIDE of haul culture, what influencers don't tell you. In today’s video we’ll take a look at the different kinds of haul videos & their impact, how brands manipulate influencers and consumers to drive sales, and how social media normalizes impulse buying and FOMO. Finally, I’ll share a few ways to break free from the cycle of consumption, if you’ve found yourself in a position where you’d like to address your own shopping habits but aren’t sure where to start. What is "Haul Culture"? "Haul culture" refers to a social media trend where influencers and content creators showcase large quantities of newly purchased or received products in a single video. This is common in niches like fashion, beauty, tech, home decor, sustainable living (ironically), and even groceries. The content typically involves the creator unboxing or trying on the items while discussing their quality, price, and where they were purchased. Chapters: 00:00 Introduction 01:08 Layout of the video 01:50 What is "haul culture" 02:23 Why do people watch "haul" content 03:43 Why do influencers make "haul" content 06:50 What are the negatives to "haul" content 10:35 The problem with fashion hauls 15:13 The fitness wear haul 17:17 The problem with Erewhon grocery hauls 22:45 Hygiene & aesthetic restocking hauls 28:09 The rise of "fake hauls" 31:40 Brands are guilty too! 33:22 How to break the consumer cycle! ► Why the "no buy" trend is TAKING OVER in 2025 (video essay) » https://youtu.be/J5aO3cSWl2I ► JOIN ME DAILY ON INSTAGRAM » Instagram: https://www.instagram.com/sustainably_vegan/ ► GET CONNECTED » Instagram: https://www.instagram.com/sustainablyvegan » TikTok: https://www.tiktok.com/@immylucas » Patreon: https://www.patreon.com/sustainablyvegan ►For business inquiries: info@immylucas.com #videoessay #commentary #overconsumption