🧨 GARY FISHER & JOHN BRADLEY: The DEATH of Bike Brands (Full Podcast 27) 🚨📱🎙️ Full Podcast 27

💥 In this explosive 27th episode of the Shop Talk Tuesday podcast, we are joined by two of the most influential voices in the industry: mountain bike pioneer Gary Fisher and industry analyst John Bradley. As we navigate the early weeks of 2026, the conversation has shifted from "market correction" to a total survival of the fittest. Last Week's Episode: https://youtube.com/live/oyOn6OwulNY ✅ NBDA National Bicycle Dealers Association IBDs and small shops interested in becoming Members? The Guys' Discount: $50 off https://nbda.com/join-the-nbda/#join 🚨 Code: Iknowaguy2026 🚴‍♀️ Looking to upgrade your ride? The quickest way to enhance performance has always been with new wheels and an upgraded chain for crisper shifting. Plus, don't forget an excellent protected polish! 🛠 Trusted Partners Visit Here, ⬇⬇⬇ Start HERE ⬇⬇⬇ (Affiliate) ✅ https://iknowaguybicycles.com/partners/ Featured Products and Services: ✅ Bicycle Wheels Warehouse Custom Wheels for Rim Brakes: bicyclewheelwarehouse.com The Guys' Discount: 25% off purchases of $99 or more, site-wide. 🚨 Code: IKAG25 ✅ Vital Bike Chains - Custom Pre-Waxed Chains: 🚨 10% Coupon Code: GUY10 https://vitalbikechains.com/ @vitalbikechains ✅ Check some of Mendham's Bicycle Deals: https://mendhambikes.com/ 🚨 15% Coupon Code: KNOWNBIKEGUY ✅ If you shop on Amazon. ⬇⬇⬇ Start HERE ⬇⬇⬇ (Affiliate) (Amazon Store) https://www.amazon.com/shop/iknowaguybicycles ✅ Movies and Books to check out, all Cycling Related: (AmazonStore) #MyMediaList https://www.amazon.com/shop/iknowaguybicycles/media/amzn1.ideas.media.3M0VDEN7X6RWZ?ref_=aipsfmedialist https://www.amazon.com/shop/iknowaguybicycles/media/amzn1.ideas.media.2AOX0VNWUZSI2?ref_=aipsfmedialist 📬 Attention Companies: If you are interested in working with me, don't hesitate to get in touch with me here at justin@iknowaguybicycles.com #bike #bicycle #sports #shoptalktuesday #bikemechanic #bikeindustry #cycling #livestream #tariffs 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5845673356951552 3:16 Trek Bikes' business model and brick-and-mortar investment 10:34 Schwin: The Five Generations of a Bicycle Dynasty movie 13:23 ISO standards for tubeless rims and tires explained 14:32 TPU bike tubes vs tubeless performance and weight 19:49 Rise of gravel biking popularity vs road cycling safety 28:07 Gary Fisher limited edition bicycle designs 2026 36:50 History of Trek Bikes' acquisition of Gary Fisher Mountain Bikes 43:46 UCI regulations on 29er mountain bike wheel sizes 46:31 Modern steel and titanium bicycle frame manufacturers 1:18:46 Silca hot wax chain lubrication vs traditional drip lube