How to Integrate AI Into Your Marketing Workflows (3 Systems You Must Try)

*Get our free crash course on AI for business builders and learn the LLM fundamentals behind these workflows.* 🔗 https://clickhubspot.com/478bfd Most marketers are using AI to rewrite a headline or two, but there's a massive gap between what AI can actually do and what we're doing with it. In this tutorial, I brought in Stew Hillhouse from Storyarb to walk through three AI marketing workflows you can implement right now to transform how your business operates. We're covering how to: Turn sales calls into messaging gold Optimize for answer engines like ChatGPT and Perplexity Scale executive thought leadership without burning out your C-suite These aren't theoretical frameworks, they're practical systems with prompts you can copy and KPIs you can track. If you've been wondering how to actually integrate AI into your marketing beyond the basics, this is where you start. TIMESTAMPS: 0:00 - Why we're underusing AI in marketing 0:16 - Meet Stew Hillhouse: AI workflow expert 1:58 - Workflow #1: Turn sales calls into messaging strategy 6:13 - Workflow #2: Turning buyer questions into discoverable content (AEO) 9:07 - Workflow #3: Turn executive convos into thought leadership content 11:06 - How these workflows work together 11:38 - Next steps for implementation Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #AIMarketing #MarketingWorkflows #B2BMarketing #AnswerEngineOptimization