How to Build a Multi-Channel Content Engine That Actually Works | Field Notes

*Download the free report to see how top marketing teams are building multi-channel content systems that drive real ROI.* 🔗 https://clickhubspot.com/034bb9 Most content strategies fail after publishing—here’s how to build a multi-channel engine that actually drives results. In this episode of Field Notes, we break down how to build a multi-channel content engine that actually works—one that drives reach, discovery, and demand across YouTube, social, search, and beyond. If your audience isn’t following a neat funnel anymore, your content strategy shouldn’t either. Field Notes Hosts, Kyle Denhoff and Aja Frost, walk through how modern marketing teams are shifting from single-channel publishing to a distribution-first, multi-channel system—and how HubSpot is putting it into practice. 00:00 – Intro 00:40 - Omni-Channel Content Strategy Definition 00:56 - How HubSpot Implements Omni-Channel Content Strategy 02:35 - How Businesses Can Diversify Their Strategy 03:54 - How To Select The Right Channel 05:11 - Ways to Cultivate Those Channels 06:32 - Free HubSpot Marketer Research Report 07:00 - Defining Anchor Assets 09:15 - Where to Begin with Limited Resources 10:28 - Brands Succeeding at Omni-Channel 12:26 - How to Rank and Get Cited 14:20 - Omni-Channel Results 15:33 - Free HubSpot Marketer Research Report 16:00 - The Last Word /// Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot