Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango

Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. In This Conversation We Discuss: [00:00] Intro [01:43] Starting a venture from a side gig [03:55] Sponsor: Migrate [05:54] Using free channels to find first users [06:56] Iterating platforms as the business grows [08:24] Starting local before scaling distribution [10:47] Sponsor: Intelligems [12:47] Failing fast to find what actually works [15:06] Aligning growth speed to profitability goals [18:08] Sponsor: Electric Eye [19:17] Building innovative products to scale [21:39] Callouts [21:48] Learning scaling operations the hard way [23:38] Recognizing success is never a one-man show Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Healthy, fresh dog food delivery service https://www.spotandtango.com/ Follow Russell Breuer https://www.linkedin.com/in/russell-breuer-0b3b57 Migrate and grow more https://www.klaviyo.com/honest Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter