Translating Cross-brand Knowledge Into Wins | Jennifer Peters | OLLY

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss: [00:00] Intro [00:39] Sponsor: Taboola [01:58] Solving customer needs with simplicity [04:05] Sponsor: Next Insurance [05:19] Leveraging cross-brand learnings for growth [08:37] Using D2C as a customer learning engine [12:00] Callouts [12:11] Evaluating tools that streamline operations [13:37] Reviving traditional marketing with modern tech [16:52] Sponsor: Electric Eye & Freight Fright [20:01] Testing unconventional marketing strategies [21:19] Balancing responsibility with limited control [24:58] Focusing on product value over flashy design Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Olly Vitamins and Supplements https://www.olly.com/ Follow Jennifer Peters https://www.linkedin.com/in/jennifer-peters-3bbb6220 Reach your best audience at the lowest cost! https://discover.taboola.com/honest/ Easy, affordable coverage that grows with your business https://www.nextinsurance.com/honest/ Schedule an intro call with one of our experts https://electriceye.io/connect Turn your domestic business into an international business https://www.freightright.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter