Shaping Products to Establish Market Leadership | Nathan Vasquez | The Swear Jar

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. In 2015, he left his job in finance to join his wife’s sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company’s growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brooklyn, NY with his wife and four kids. In This Conversation We Discuss: [00:00] Intro [01:23] Balancing creativity with business logic [05:43] Learning by doing and adapting fast [08:21] Growing an organic customer base [09:57] Stay updated with new episodes [10:06] Finding spending balance for growth [12:38] Seizing opportunities during market shifts [14:29] Sponsors: Electric Eye, Freight Right, Taboola, Next Insurance [20:00] Scaling your brand through audience feedback [24:10] Focusing on one thing at a time [26:32] Expanding a product to wholesale [28:25] Learning from early B2B mistakes [30:07] Measuring break-even for smart spending [33:04] Aligning resources with marketing strategy [34:29] Targeting break-even timelines strategically Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Cute stickers for kids, crafters, anyone https://www.pipsticks.com/ Stickers + stationery that say what you wish you could https://www.theswearjar.com/ Follow Nathaniel Vazquez https://www.linkedin.com/in/nathaniel-vazquez-5b663222/ Schedule an intro call with one of our experts https://electriceye.io/connect Turn your domestic business into an international business https://www.freightright.com/honest Reach your best audience at the lowest cost! https://discover.taboola.com/honest/ Easy, affordable coverage that grows with your business https://www.nextinsurance.com/honest/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter