Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss: [00:00] Intro [00:33] Sponsor: Taboola [01:49] Building brands through storytelling [04:34] Tracing the roots of storytelling [06:23] Sponsor: Next Insurance [07:36] Evaluating early-stage customer signals [10:09] Testing assumptions about customers [12:22] Callouts [12:32] Surveying customers to validate assumptions [14:55] Leveraging insights to improve messaging [18:15] Testing media to find what converts [21:28] Sponsor: Electric Eye [22:33] Sponsor: Freight Right [24:36] Connecting blogs to nurture discovery [27:15] Targeting platforms where customers exist [28:58] Optimizing ads for long-term growth [34:48] Understanding top-of-funnel users Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 The modern way to drink milk https://almondcow.co/ Follow Christine Monaghan https://www.linkedin.com/in/christine-monaghan Reach your best audience at the lowest cost! https://discover.taboola.com/honest/ Easy, affordable coverage that grows with your business https://www.nextinsurance.com/honest/ Schedule an intro call with one of our experts https://electriceye.io/connect Turn your domestic business into an international business https://www.freightright.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter