Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch

Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles. Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations. He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University. In This Conversation We Discuss: [00:00] Intro [00:56] Bootstrapping growth through cash flow [03:23] Turning local talent into a luxury launchpad [07:45] Sponsor: Klaviyo [09:52] Applying corporate training to startups [12:31] Challenging traditional production paths [18:48] Sponsor: Intelligems [20:48] Standardizing core products for efficiency [24:47] Sponsor: Electric Eye [25:56] Persisting through daily business doubt [29:40] Callouts [29:50] Reinventing challenges for better outcomes [31:34] Leveraging community for business insights [32:02] Maintaining connections for future opportunities [36:03] Rebranding for clarity and customer reach Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Luxury products for everyday ease and elegance https://parkerthatch.com/ Follow Irene Chen https://www.linkedin.com/in/irene-chen-16b16823/ Follow Matthew Grenby https://www.linkedin.com/in/matthewgrenby/ Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect Get your free demo https://www.klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter