Replacing Initial Ideas to Build What Customers Need | Samantha Diamond & Breanna Hughes | Bird&Be

Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey. In This Conversation We Discuss: [00:00] Intro [01:31] Turning a diagnosis into a mission [03:23] Becoming your product's success story [04:44] Callouts [04:54] Finding focus groups with zero budget [07:37] Sponsor: Klaviyo [09:44] Letting research reverse product roadmaps [13:41] Building trust through science-backed content [15:12] Sponsor: Intelligems [17:12] Sharing vulnerable stories for customer loyalty [18:36] Tapping nice creators to amplify early content [21:41] Seeing early signals of product-market fit [23:49] Sponsor: Electric Eye [25:00] Letting word of mouth unlock B2B strategies [27:17] Allowing your data do the selling for you [30:16] Expanding impact to underserved customers Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Doctor-formulated prenatals, fertility supplements, & tests https://birdandbe.com/ Follow Sam Diamond https://ca.linkedin.com/in/samantha-diamond-1484a718 Follow Breanna Hughes https://ca.linkedin.com/in/breannahughes Get your free demo https://www.klaviyo.com/honest Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter