Dominating Ecommerce with Sharp Messaging and Strong Hires | Alissa Miky | Aqua Theon Inc & OoMee

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She’s the youngest woman ever recognized on Forbes Japan’s Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company. In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle. In This Conversation We Discuss: [00:00] Intro [01:58] Pioneering a niche in an untapped market [03:43] Using cultural roots to drive innovation [06:51] Sponsor: Klaviyo [08:52] Sizing up categories before committing [10:57] Callouts [11:07] Using competitor research as winning edge [14:25] Sponsor: Intelligems [16:23] Letting the product do the talking [19:44] Knowing when to launch and building [21:51] Sponsor: Electric Eye [23:00] Using intellectual property for passive income [25:43] Turning disadvantages into entrepreneurial fuel Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Marine plant-based company https://aquatheon.com/en Marine-powered functional beverage https://oomee.life/ Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b Migrate and grow more https://www.klaviyo.com/honest Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter