Designing Exclusive Launches That Spark Real Market Pull | Andrew Lipp | EQL | Bonus Episode

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world’s fairest hype commerce platform. As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year ago, EQL has managed more than 10,000 high-heat launches in 15 markets. When not helping culture-making brands get their goods into the hands of real fans, Andrew can be found spending time with his wife and three children, and dressing younger than he should. In This Conversation We Discuss: [00:00] Intro [03:51] Crafting launches that reward real customers [06:06] Callouts [06:16] Streamlining experiences through integrations [07:51] Adding connection where generic tools fall short [10:25] Designing pre, in, and post-launch strategies [13:29] Connecting with audiences in launch moments [19:32] Connecting with experts for better launches Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Better launches for in-demand products https://www.eql.com/ Andrew Lipp https://au.linkedin.com/in/andrew-lipp-7b291722 If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter