Creating Agile Systems That Scale With Your Business | Matt Ezyk | Hanna Andersson

Matt Ezyk has decades of experience building, scaling, and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering at Hanna Andersson, a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering. Additionally, he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia), with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea), and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry, and many more. Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies. In This Conversation We Discuss: [00:00] Intro [00:24] Sponsor: Taboola [01:41] Connecting tech decisions to business growth [04:36] Comparing agency and brand-side perspectives [07:24] Sponsor: Next Insurance [08:37] Delivering progress customers can feel [09:58] Choosing platforms based on business maturity [13:03] Callouts [13:13] Auditing tech to recover lost conversions [15:31] Reducing redundancy to improve performance [17:47] Evaluating third-party tools for value [19:36] Sponsor: Electric Eye [20:44] Improving conversion with UX and engineering [22:25] Augmenting team expertise with AI tools [27:46] Balancing speed with long-term scalability Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Kids clothes from playtime to bedtime https://www.hannaandersson.com/ Follow Matt Ezyk https://www.linkedin.com/in/mezyk Reach your best audience at the lowest cost! https://discover.taboola.com/honest/ Easy, affordable coverage that grows with your business https://www.nextinsurance.com/honest/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter