Gloria Chou’s untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play. Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust. Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know! In This Conversation We Discuss: [00:00] Intro [01:00] Navigating the shift from old SEO [02:37] Discovering free brand featuring ways [06:21] Understanding why PR tips a trust signal [09:34] Callouts [10:44] Seeing how backlinks offer great publicity [12:29] Repurposing wins into long-term content [16:11] Using 3 prompts for an effective pitch [19:10] Writing subject lines that journalists open [23:20] Building PR foundations before competitors Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Get found for the work you do https://gloriachoupr.com/ Follow Gloria Chou https://www.linkedin.com/in/gloriaychou If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter

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