Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro [01:09] Getting to know the new product: Realize [02:33] Facing rising ad costs across platforms [04:22] Launching before peak season to save costs [07:10] Questioning the myth that more budget wins [09:31] Challenging the idea that AI replaces strategy [11:30] Callouts [11:40] Unlocking incremental growth on the open web [14:16] Testing new channels with wise budgets [15:17] Running quarterly moonshot experiments Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Performance beyond search and social https://www.taboola.com/ The performance built for advertisers https://realize.com/ Follow Rima Sherman Mattok https://www.linkedin.com/in/rima-sherman-mattok-93282739/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter