Building an Ecommerce Career Without Fancy Tools | Kendal McMullen | Global Healing

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. In This Conversation We Discuss: [00:00] Intro [00:42] Sponsor: Taboola [01:56] Scaling wellness brands with quality focus [03:35] Solving roadblocks through focused one-on-ones [05:07] Sponsor: Next Insurance [06:21] Building a career with portfolios, not degrees [08:13] Turning self-taught experience into full-time roles [09:28] Accessing knowledge freely on the internet [11:15] Callouts [11:25] Leveraging zero-cost opportunities in 2025 [13:24] Building a portfolio for reliable visibility [15:10] Sponsor: Electric Eye [16:17] Understanding P&L steady long-term margins [21:06] Optimizing AI to expand team capacity [24:17] Hands on hiring management ensure culture fit [27:03] Caring for your work to strengthen brand understanding Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Vegan organic vitamins and supplements https://globalhealing.com/ Follow Kendal McMullen https://www.linkedin.com/in/kendal-mcmullen Reach your best audience at the lowest cost! https://discover.taboola.com/honest/ Easy, affordable coverage that grows with your business https://www.nextinsurance.com/honest/ Schedule an intro call with one of our experts https://electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! If you like our videos, visit https://honestecommerce.com/ for more information. Link: https://getpodcast.reviews/id/1447700156 Review Link: https://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/newsletter