Pt 1: From Trigger Leads to Database Alerts

The Trigger Lead Era Is Ending. Are You Ready for What’s Next? H.R. 2808 is now law and trigger leads will be banned starting March 2026. While servicers still hold a scale advantage, lenders must pivot now. This moment isn’t a setback… it’s your edge. Join Ernie Graham, CEO of Homebot, Dave Savage, Co-Founder at Mortgage Coach, and Neel Dhingra CEO at Forward Academy, for a must-attend session on how modern lenders are transforming regulatory change into revenue. You’ll walk away with a battle-tested playbook to future-proof your business, deepen client trust, and outmaneuver even the largest servicers, without ever buying a trigger lead again. What You’ll Learn: ✅ Exactly what H.R. 2808 changes and how it gives you the upper hand ✅ Why shared leads dilute trust and how to outshine at the local level ✅ How to unlock hidden deal signals inside your own database ✅ The game-changing power of first-party behavioral alerts vs. cold credit triggers ✅ Real-world case studies of LOs replacing interruption with intelligence Why This Matters Now: “Trigger leads didn’t make you first, they made you loud.” – Ernie Graham, CEO, Homebot With only 10% of your database expected to transact each year, smart lenders aren’t chasing… they’re converting. Tools like Homebot’s Listing Alerts and Mortgage Coach’s Coaching Opportunities offer real-time, intent-based signals so you can be the first (and only) lender your clients think of when they’re ready. Paired with Homebot’s Likelihood to Sell Score, which predicts listings with 89% accuracy in the top 50% of scores, you’re looking at 5x marketing efficiency compared to the old lead-chasing playbook.