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"that girl" content is deeply problematic. here's why.

21.8K views· 1,225 likes· 13:03· Jul 12, 2021

The sensitive millennial side of my personality describing this video: ✨Becoming "that girl" is problematic, simply because it uses "wellness" as a disguise when in reality the "becoming that girl" trope harks back to previous iterations of weight loss culture trends that have existed in our society for decades and continues to exist because at best (a) companies don't know how to efficiently and thoroughly regulate content on social media platforms, and (b) no one cares about the young people!! ✨ *steps down off of soapbox. *breathe* More chill description akin to a Gen-Z-er describing the same video: 👍🏼 Glow ups are cool. We love a good glow up - as evidenced in this video. Extreme glow ups are less cool, and lack of body diversity (see "becoming that girl") is also not cool. ------------------------------------------------------------------------ This is my first attempt at a social commentary video. I welcome constructive feedback in the comments, and ask that you be kind when expressing your opinions. Thanks so much for watching. ------------------------------------------ (This video is also potentially problematic, given that i'm a white slim woman attempting to deconstruct a "wellness " (read: weight loss culture) trend that heavily features images of white, slim women, alongside the fact that I am also giving myself a DIY-glow-up... I recognise the irony and the potential hypocrisy and direct you to my solutions and disclaimers at the end of this video should you take genuine offence at anything I discuss in this video. Starting at 12:24 to the end). ✨ FAQ What is ☠️Thirty, Quirky & Thriving☠️? ...An obscenely amateur attempt to mask my delayed quarter-life crisis under the guise of a vlogging series about this first year of my thirties - the likes of which you may not have seen before (but probably have; the world doesn't need another white girl documenting her privilege, does it now? Here I go anyway, hoping my sense of humour might soften you to me). Where are you based? Dublin, Ireland What type of cancer are you getting treatment for? Stage IV oesophageal adenocarcinoma What drug are you on? An immunotherapy drug, called Nivolumab (Opdivo) What type of PhD research are you carrying out? Historical research into records of children's musical culture in Ireland Which university are you studying at? All Hallows, College, Dublin City University _______________ ✨ Say hi on Instagram :) or email @enquiries.hollyjane@gmail.com https://www.instagram.com/holly_jane_...

About This Video

In this video, I’m unpacking why the whole “becoming that girl” genre feels deeply off to me — even when it’s dressed up as “wellness.” I talk about how the aesthetic (the iced matcha, the 5am routines, the perfectly curated meals) often smuggles in older, familiar weight-loss-culture ideas, just repackaged with a shinier bow. Glow ups can be genuinely fun and motivating, but the extreme versions — especially when they’re paired with a really narrow body ideal — stop being inspirational and start being quietly harmful. This is also my first proper attempt at social commentary, so I’m trying to hold multiple truths at once: I can critique the trend while also acknowledging the irony that I’m a white, slim woman talking about a trend dominated by white, slim women… while also giving myself a DIY glow up. I don’t want this to be a moral panic or a callout video; it’s more me thinking out loud about what we’re consuming, what we’re normalising, and who gets left out when “health” becomes a vibe instead of a spectrum. My takeaway is basically: glow ups are cool, but body diversity and nuance matter more than an algorithm-friendly aesthetic.

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