Come to REFRAME: https://bit.ly/REFRAME2025MIAMI (Limited Tickets on waitlist) Slides: http://bit.ly/4lLaQXE Timestamps: 00:00 Intro, About REFRAME and Sponsors 03:49 About REFRAME (Sold Out) & Sponsors 07:11 About Blair Enns (Author Four Conversations) 11:54 Why the mantra, and how should experts use it? 27:16 What shifts a client’s view of you from vendor to expert? 33:46 The "unique point of view" 48:17 How do you approach a value conversation when outcomes are hard to measure? 42:41 How should the probative conversation be used with existing clients when raising prices? 56:15 LIVE SKETCH REVEAL! 58:04 How do you recommend handling the “too expensive” objection? 01:08:10 Outro

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