Exactly What To Say (Implementation Guide for Accounting)

Slides: https://docs.google.com/presentation/u/0/d/1vq48RblOtTZ3EBiGk8Jz6lVU_hzJ4cVnbIJwmpuwG3o/ 1 hour webinar recording of the introduction to the EWTS world to accounting professionals (CPAs, Bookkeepers, Tax Preparers, QuickBooks ProAdvisors). Hector explains the Implementation Guide and Virtual Course developed with Carlos. Carlos explains the 2-day certification program he teaches 00:00 - Introduction & TOC 02:48 - Magic Words: "I am guessing you have not" 07:12 - Magic Words: "I am not sure if this is for you" 12:47 - Magic Words: "Just Imagine" 16:05 - Threats to our Industry 20:10 - Word Math Example 24:17 - Communications Gap in the Profession 25:03 - What is EWTS? 29:54 - Four Ways to Engage with EWTS (for accountants) 34:21 - The Virtual Course 39:34 - 2-day Certification Event 47:22 - Q&A