Slides: http://bit.ly/3VFcnnC Timestamps: 00:00 Introduction 03:30 Reframe 2025 Event Updates 11:42 Simple Life Principles (The 4 agreements) 12:59 The biggest challenge of our time: Political Division (Us vs. Them) 20:24 The 12 scarce resources all humans aim to protect (at all costs) 24:20 Protecting the "Money/Property" Resource 28:29 Protecting the "Health/Family" Resource 30:11 Protecting the "Energy/Attention" Resource 35:02 Protecting the "Piece of Mind" Resource 38:37 Protecting the "Reputation/Brand" Resource 40:22 Skipping Heritage/Legacy/Intellectual Property for time 40:32 How to turn this theory into action 42:45 The Trade-off Talk 58:45 Question: "How to REFRAME a customer not paying and going somewhere else"? Join us at Reframe 2025 Event in Miami or Membership Society: https://www.reframeaccounting.com/

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