Episode#5 - Introduction to Price Packaging (Reframe Webinars)

Table of Contents (for recorded webinar): 00:00 - Introduction and about all REFRAME events in 2025 09:16 - Intro to Price Packaging 27:29 - Building vs. Unbundling 32:22 - The PRICE framework for pricing increases 39:45 - The Price Positioning Spectrum 45:28 - the 7 T's Framework for Pricing Options 51:20 - The High Quality Value Conversation (Phil's 7 Ladder Questions) 56:31 - Outro and why join our 2-hour webinar on 06/02/25 If you want the slides, e-mail me: hector@qbkaccounting.com