Timestamps: 00:01 - Introduction (About this Webinar Series) 03:47 - The Pricing Dilemma 08:34 - Simple Formula for Pricing with Confidence 14:34 - Margin vs. ROI 19:46 - Measures of Trust (3 C’s) 35:32 - Building a Credential 46:54 - Creating Value Fundamentals 55:56 - REFRAME Events Slides: https://docs.google.com/presentation/d/1TlJub-Zwa8NaBBvZC5qrQUO0g5-Wei5bGuaJcTnaU4s/edit?usp=sharing

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