In this video, I break down why online privacy matters more than ever—especially with healthcare going fully digital. Since 2020, over 152 million Americans have had medical data exposed, and that’s a huge problem if you care about identity theft and targeted profiling. I explain what Incogni is, how data brokers collect and sell your personal details, and why a data removal service can help reduce how much of your info is floating around online. I walk you through what Incogni can actually remove (like your name, addresses, phone numbers, emails, and even profiling categories tied to your interests) and what it can’t (like medical records held by hospitals, clinics, or government databases). Then I show how the signup works, why I consider the service trustworthy (it’s built by the Surfshark team and was independently audited by Deloitte in 2025), and how the automated removal process runs in the background. I also cover the dashboard, ongoing rescans, suppression lists, and the Custom Removals feature on higher plans. My verdict: Incogni is one of the best data broker removal services for wiping common personal data from the web, even if it can’t erase you from every public record.