How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)

I share my experience growing from zero to 145,000 LinkedIn followers in 14 months, generating millions in revenue. I detail specific strategies for LinkedIn growth, including leveraging the new video tab, creating engaging story posts, and utilizing infographics. The presentation explains how to properly monetize a LinkedIn following through strategic content posting and lead magnet implementation. This talk was given at Andrew Wilkinsons IP2 conference Learn more about IP3 Andrew's Newsletter: https://neverenoughnewsletter.kit.com/signup Andrew's Twitter/X: https://x.com/awilkinson Andrew's Youtube: https://www.youtube.com/@NeverEnoughPod Episode Timestamps: 00:00 - Intro 01:53 - The ACP Funnel Explained 02:38 - Case Study: BoringMarketing.com 04:30 - Tactical Tips for Going Viral on LinkedIn 05:57 - Leveraging Video Content on LinkedIn 07:57 - Crafting Compelling Stories for Engagement 09:34 - Using Infographics to Boost Engagement 10:19 - Monetizing Your LinkedIn Audience 12:04 - Creating Effective Lead Magnets Key Points: • LinkedIn in 2024 is comparable to Twitter in 2020 for viral growth potential • Three main strategies for LinkedIn growth: video content, storytelling posts, and viral infographics • Monetization through strategic lead magnets and post-editing techniques • Building the ACP (Audience-Community-Product) funnel for business growth 1) The ACP Framework: • Audience first • Convert to Community • Build Product for them Example: Boring Marketer → Free community → $8M ARR SEO tool business 2) Why LinkedIn in 2025? "LinkedIn right now is 2020 Twitter - it's fishing with dynamite" Greg grew 125K followers in 14 months with just 15 hours of work 3) LINKEDIN HACK #1: Video Content LinkedIn just added a video tab. Nobody knows this yet. Two options: • Faceless content with AI voiceover (use @elevenlabs) • Record yourself Pro tip: Videos are getting INSANE reach right now 4) LINKEDIN HACK #2: Stories that Convert • Get someone to interview you • Extract 15 career stories • Focus on vulnerable moments • MUST pair with photo of yourself • Use storytelling frameworks 5) LINKEDIN HACK #3: Viral Infographics • Find previously viral infographics • Repost with credit • Add universally agreeable caption • Example: "This year's gonna be great" → 151K likes 6) THE MONETIZATION STRATEGY Don't put links in original posts! Secret sauce: • Post content • Wait 4 hours • If more than150 likes, EDIT post to add link • LinkedIn won't suppress it 7) LEAD MAGNET MASTERY: Don't sell directly. Create valuable free content. Example: • Made startup ideas database • 5,000 downloads in 30 days • Segment in ConvertKit • Nurture → Monetize later 8) KEY TAKEAWAY: 2025 will be HUGE for LinkedIn. Start now while organic reach is insane. Even 15 hours can build a massive following that drives millions in revenue. Notable Quotes: "LinkedIn is fishing with dynamite right now." - Greg "I grew from zero to 125,000 followers with probably like 15 hours of work in 14 months." - Greg Links Mentioned: Cody's LinkedIn Agency Startup Idea EP: https://youtu.be/KOMnkflqlWc LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/