How only 2,500 subscribers can make you $1,000,000.

Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode. Key Points: • Detailed breakdown of successful webinar funnel structures and challenge funnels • Discussion of basic marketing fundamentals that still work in 2025 • Exploration of how software companies can use traditional funnel marketing techniques Timestamps: 00:00 - Intro 03:04 - Greg’s New Year Reflections 11:06 - JC's transition from CEO to an advisory role 21:55 - How to make deals with influencers 24:58 - Detailed breakdown of webinar funnels 30:15 - The structure of webinar funnels 36:15 - How to use funnels for SaaS products and challenge funnels explained 47:12 - Product recommendations and wrap-up 1) The Basic Funnel Formula Still Works: • Email list → Webinar → Product sale • Even with just 2,500 subscribers • Live training converts WAY better than direct email • 90-min webinar can turn 200 attendees into 20 buyers 2) Perfect Webinar Structure (by Russell Brunson): • 20min: Your story & struggles • 15min: The "vehicle" (solution you discovered) • 20min: Impact & transformation • Present options: DIY vs accelerated path • Close with clear next steps 3) Challenge Funnels Are Underrated: • Perfect for SaaS & digital products • 30-day format with daily support • Free trial + structured program • Examples: - Notion + Second Brain challenge - Fitness apps + weight loss challenge - Meditation apps + mindfulness challenge 4) The Warm-Up Step is CRUCIAL: • Direct pitching rarely works • Need a middle step to build excitement • Options: - Webinars - Challenges - Info sessions - Live trainings 5) List Partnerships Done Right: • Never cold pitch for list access • Build relationships first • Consider paid partnerships ($10k can be worth it for 1M+ list) • Focus on value alignment KEY TAKEAWAY: Basic funnels still work incredibly well in 2024, but you need: 1. A list (even small) 2. Warming step (webinar/challenge) 3. Clear transformation story 4. Tactful execution Notable Quotes: "Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC "When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg Isenberg LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ AJ&Smart: https://ajsmart.com/