The Key To Lasting Discipline With Represent's George Heaton

Just before I left LA, I managed to have a chat with George Heaton, the founder of Represent & 247. We spoke 4 years ago now when the podcast was just starting out, and when Represent was really beginning to take off. Now it's a 9 figure business. George is one of the most disciplined people I know, so this episode is a real boost of motivation & hard work. + CHAPTERS 0:00: Introduction 1:50: Working Hard or Hardly Working? 3:43: George's Daily Routine 5:20: How his life changed in 2021 8:26: Where his motivation comes from 13:22: Why he started the brand 17:45 Why you don't need a big idea 19:51: What really kickstarted growth 24:10: How he scaled to $100m 25:20: How to make good decisions 32:10: His best & worst moments 41:22: Hiring mistakes 45:50: Why doing hard things makes you happy 53:11: Burnout 56:40: Selling a stake in the company 59:00: Work-life balance 1:01:00: Launching womenswear 1:06:00: The best piece of advice you've received + GEORGE HEATON Represent: https://uk.representclo.com/ Instagram: https://www.instagram.com/georgeheaton/?hl=en + MY LINKS: https://gracebeverley.komi.io/ + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is obviously monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊