Jade Holland Cooper founded Holland Cooper in 2008 with the ambition to bring luxurious British heritage to a modern audience. What began as a small collection of tailored tweed clothing that she sold on a stand at horse shows, has grown into a global brand that now turns over £40m a year. I wanted this episode to be a deep dive into her journey—how she went from country fairs to building an empire, the key inflection points, and what it is about her that’s given her such a mindset for success & viral product creation. If you're interested in entrepreneurship, brand building, this episode is for you. + CHAPTERS 0:00 Trailer & intro 2:32 Jade’s childhood 4:20 Deciding to go to agricultural college 7:11 Her entrepreneurial mindset 11:30 Dropping out of uni & starting Holland Cooper 14:05 Starting out at Country Shows 16:48 Moving online & her advice for brand creation 19:47 How she re-thought fashion’s timelines 22:00 Relying on her gut 25:05 Holland Cooper’s first big break 28:45 Balancing brand & sales 29:59 The early challenges & making big mistakes 34:25 The key decisions she made for growth 37:32 Showing the realities of self doubt 39:09 Dealing with the mental load of being a leader 41:00 Being a Mum & a founder 43:55 Having a husband who is also a fashion entrepreneur 46:58 The routines & habits she swears by 49:18 How she audits her life & work routine 42:25 The best advice she’s ever been given + JADE: Instagram: https://www.instagram.com/jadehollandcooper/?hl=en Holland Cooper: https://www.hollandcooper.com/ + MY LINKS: https://gracebeverley.komi.io/ + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

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