How To Stop Seeing Achievement As Validation With Equinox’s Lavinia Errico

Lavinia Errico is the original queen of wellness. Back in the 90s, she set up Equinox alongside her brothers. They were the pioneers of gyms that were built for young city-dwellers. Their business was at the heart of the rise of the wellness boom and Lavinia’s story is incredible. But what I really didn’t expect is how incredible her thoughts were on the importance of reinvention and transformation after something like Equinox. + CHAPTERS 0:00 Trailer & intro 1:59 Working Hard or Hardly Working 4:05 Early life & upbringing 11:14 Her journey to entrepreneurship 15:09 Her problem to solve, the 90s gym industry 16:59 Equinox's magic concept 18:01 Getting the customer's belief 20:25 The most effective marketing strategy 23:01 How they kept evolving 26:55 How they replicated their greatness 29:24 The power of an obsession with detail 33:06 Exiting the business 39:39 The moment her life changed forever 42:17 Her tie between achievement & validation 45:10 How to turn breakdown into a breakthrough 48:45 How to build your worth & your wealth 51:17 The truth about self awareness 52:10 The biggest lessons from her reinvention 56:47 Her proudest moment 57:37: Her best piece of advice she's recieved + LAVINIA: Instagram: https://www.instagram.com/laviniajoy/ Lavinia's Community Movejoy: https://movejoy.life/ + MY LINKS: https://gracebeverley.komi.io/ + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊