How To Stop Playing Small With Skims's Emma Grede

When I started this podcast, I wrote a list of my dream guests. It was almost like a podcast vision board. And today’s guest, was the first name I wrote down. Emma Grede is the Co-founder of Good American, founding partner of SKIMS, and Chairwoman of the Fifteen Percent Pledge. Emma has built some of the world’s most talked about brands, with the world’s most talked about people, and she’s not just a behind-the-scenes operator, if you’ve ever heard her speak before, you’ll know she’s bold with her goals, vocal on her values, and unapologetically ambitious. This episode is not just for entrepreneurs; it’s for anyone who wants to map out a path for their success. + CHAPTERS 0:00 Introduction 1:09 WH or HW? 4:30 All in vs multitasking 5:46 Her superpower in scaling 10:32 What her dreams were 13:29 Why you shouldn't follow your passion 15:28 The turning point in her career 17:20 Advice for your 20s 18:30 Moving to the US 20:50 How TF did she get to where she is 25:00 How to find your perfect storm 31:10 "I don't believe in influencer brands" 34:40 Building a culturally iconic business 36:40 What we've got wrong about culture 39:15 How to become confident 44:40 The harm of perfectionism 47:47 The work life balance debate 51:00 Has that changed over time? 53:30 The impact of social media 58:50 Her daily routine 1:01:15 The podcast 1:03:50 Overhyped business advice 1:04:27 Her best piece of advice + MY LINKS: https://gracebeverley.komi.io/ + EMMA GREDE IG: https://www.instagram.com/emmagrede/?hl=en Aspire with Emma Grede: https://www.emmagrede.me/ + RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊