SEO vs GEO - What’s Changing in 2026

🚀 I've partnered up with Semrush to get you an exclusive 14-day free trial to explore all Semrush One features before committing, plus save up to 17% when choosing an annual plan here: https://semrush.sjv.io/c/3690544/3373129/13053 (Paid Affiliate Link) In this video, we’re breaking down the critical shift from traditional SEO to Generative Engine Optimization (GEO) to help you understand exactly what is changing in 2026. We’ll go over the new rules of search, comparing how keywords are evolving into natural prompts, why "citations" are becoming more valuable than clicks, and how major platforms like Google AI Overviews, Perplexity, and ChatGPT differ in how they recommend brands. Whether you’re a marketer looking to future-proof your content or a business owner trying to ensure you don't become invisible to AI engines, this video will provide the actionable strategy you need to build trust and maintain your share of voice in the new era of search. 👋🏼 Work with me: https://vlasyev.com ✌🏽 My website: https://georgevlasyev.com 🚀 My affiliate marketing course: https://georgevlasyev.com/academy 💌 My newsletter: https://georgevlasyev.com/resources 🌍 My Instagram: https://instagram.com/georgevlasyev Timestamps: 00:00 Intro 00:49 The Death of the "Link" 02:01 The Old Rules vs. The New Rules 03:05 The AI-Proof Strategy (Optimization Steps) 04:04 Platform Specifics: How Different AIs Think 05:36 The Result: Higher Quality Wins 06:43 Outro