In this video, I tested Omnisend vs Klaviyo the way most store owners actually experience them: pricing, setup, automations, reporting, SMS, and support. On the surface, both tools can send emails and run flows—but they’re built for totally different types of teams. The biggest difference shows up fast in list management and cost. Omnisend lets you store unlimited contacts on the free plan (you’re limited on sends, not storage), while Klaviyo caps you at 250 total profiles—hit 251 and you’re forced to upgrade. As you scale, that gap keeps widening (around $81/mo on Omnisend vs $100/mo on Klaviyo at 5,000 subscribers for similar functionality). I also walk through what setup feels like in real life. Omnisend is the “powerful tool without a steep learning curve” option: one-click Shopify/WooCommerce integrations, pre-built automation recipes (welcome, cart abandonment, browse abandonment), and fast email building with product blocks that pull images and pricing straight from your store. Klaviyo is more of a data-first platform with deeper predictive analytics and granular control—great if you’re a dedicated data specialist with time to manage complex flows. My takeaway: pick Omnisend if you want speed, simplicity, strong omnichannel (email + SMS + web push), and a smarter price; pick Klaviyo if deep predictive data is the whole game for your team.