In this Omnisend beginner tutorial for 2026, I walk you through a complete, practical setup—from creating your account to launching campaigns and building automations that actually drive revenue. I start with account creation (no credit card needed on the free plan), then connect a Shopify store so Omnisend can pull in purchase and customer data for tracking, personalization, and segmentation. I also show how painless migration can be if you’re coming from another platform (like Klaviyo) using Omnisend’s import tools. From there, I tour the dashboard (campaigns, automations, forms, audience, reports, and settings), then build a pop-up signup form using templates—specifically a Wheel of Fortune style—and tag subscribers so you can segment them later. Next, I create an email campaign end-to-end: subject line, preheader, branded template, and a quick look at Omnisend’s built-in AI rewriting tool. After that, I cover segmentation (the “who/what/where” logic, dynamic segments, and importing contacts properly with consent). Finally, I show the welcome series automation step-by-step and explain the three flows I’d prioritize first: welcome series, abandoned cart, and browse abandonment—because automations may be only 2% of volume, but they drive 37% of email sales.