How to Do Keyword Research for AI & Google (2026)

✅ Get an exclusive 14-day free trial to explore all Semrush One features before committing, plus save up to 17% when choosing an annual plan here: https://semrush.sjv.io/c/3690544/3373129/13053 (Affiliate Link) In this video, we’re breaking down the complete keyword research process to help you find the exact phrases your target audience is searching for. We’ll go over how to generate seed keywords, analyze key metrics like search volume and difficulty, perform competitor gap analysis, and organize everything into a rank-ready content plan. We’ll even cover how to track your visibility in the new era of AI search engines like ChatGPT. Whether you’re a small business owner trying to drive local traffic, a content creator looking for blog topics, or a beginner mastering SEO, this tutorial provides the step-by-step roadmap to help you grow your online visibility. ⭐ IMPORTANT UPDATE: Just as this video was recorded, Semrush launched Semrush One! This new solution bundles their two most in-demand toolkits: 1. The SEO Toolkit 2. The AI Visibility Toolkit (formerly called the "AI SEO Toolkit" mentioned in this video) You can now get both toolkits together in one subscription with Semrush One. The 14-day trial link above has been updated for the new Semrush One Starter plan! 👋🏼 Work with me: https://vlasyev.com ✌🏽 My website: https://georgevlasyev.com 🚀 My affiliate marketing course: https://georgevlasyev.com/academy 💌 My newsletter: https://georgevlasyev.com/resources 🌍 My Instagram: https://instagram.com/georgevlasyev Timestamps: 00:00 Intro 00:32 Chapter 1: What is Keyword Research and What Tools You Need 04:12 Chapter 2: Find Seed Keywords 07:16 Chapter 3: Build Your Keyword List 11:31 Chapter 4: Organize Your Keyword List 12:37 Chapter 5: Discover Keywords You Rank For 15:56 Chapter 6: Do a Keyword Gap Analysis 18:12 Chapter 7: How AI is Changing Keyword Research 21:09 Chapter 8: Keyword Mapping — Turning Keywords into a Content Roadmap 23:23 Chapter 9: Building Topical Authority 26:18 Chapter 10: Tracking Your Keywords with Position Tracking 29:04 Outro 📄 Disclosure Some of the links are affiliate links. If you make a purchase through them, we earn a small commission at no extra cost to you. This helps us keep our videos free for everyone.