I recommend Amplitude if you want to go beyond “how many visitors” and actually understand what users do, where they drop off, and what drives retention. It’s a polished, out-of-the-box platform that combines funnels, journeys, experiments, session replay, guides/surveys, and AI-powered insights in one place.
Pros
+Strong funnel, retention, and journey analysis for real behavioral insights
+Session replay plus in-app guides and surveys for qualitative context
+Experiments and feature flags to run A/B tests inside the platform
+AI insights evolving into agents that monitor data and surface opportunities
+Good integrations and data governance to keep metrics consistent
Cons
-Not the cheapest option compared to some alternatives
-Pricing scales with monthly tracked users, which can grow quickly for larger products