Learn how to turn email into profit: https://www.skool.com/free-email-marketing-community In this video, I break down the exact segmentation strategy you need to improve your overall email deliverability. If your open rates are low, your emails are landing in spam, or inbox providers like Gmail and Outlook are throttling your sends, this video will show you how to diagnose and fix the problem properly. I walk through how to check whether your deliverability is actually bad, how to read campaign and inbox-provider data, and how to use engagement benchmarks like 40% open rates to guide your segmentation decisions. You’ll also learn the exact filters to add to the top of your flows to prevent bounced and low-quality contacts from hurting your account health. I explain how to build engaged customer and non-customer segments, how to tighten or expand your engagement windows based on performance, and how to handle inbox-specific deliverability issues using hyper-engaged segments and plain-text emails. Learn how to turn email into your highest ROI channel: https://gavinhewitson.com/ Would you like a free audit of your email strategy? Book a call with me here: https://calendly.com/in-box/30min-1?month=2025-12 🔔 Subscribe to the channel: https://www.youtube.com/@Gavinhewitsonsemail?sub_confirmation=1 _________ 📺 Watch My Latest Videos: ✅Master sunset flows in 2026 COMPLETE GUIDE: https://youtu.be/bOjSb1YoCMI?si=AVOSGRu-GMvEjQVJ ✅ How Much Does Email Marketing REALLY Cost?: https://youtu.be/4ERBo6tWKF8?si=40alBVMf-AcoI2cJ _________ #emailmarketing #smsmarketing #emailcampaigns #emaildeliverability #klaviyoyips #emailsegmentation #marketingautomation