Master sunset flows in 2026 COMPLETE GUIDE

Learn how to turn email into profit: https://www.skool.com/free-email-marketing-community Link to board mentioned: https://miro.com/app/board/uXjVKUp1e1c=/ Most email marketers ignore the sunset flow inside Klaviyo because it isn’t flashy, profitable, or exciting. But the truth is — this flow can dramatically improve your deliverability and reduce how much you pay for your Klaviyo bill every single month. In this video, I walk you through the entire sunset flow setup from scratch, using a real account and a fully built workflow that you can access through the link. You’ll learn how to create the right unengaged segment, how segment-triggered flows actually behave, and how to protect your account by removing low-quality subscribers the correct way. I also break down the filters you need, the exact criteria to define “unengaged,” why plain-text emails matter, and the smart trick of using profile property updates instead of traditional unsubscribe links — a method that turns a negative metric into a positive click that boosts your deliverability. By the end, you’ll understand how to structure your sunset flow, how to tag suppressed profiles, how to build your monthly suppression segment, and how to manually suppress contacts to lower your Klaviyo bill safely. If you want deeper tutorials, weekly live calls, and step-by-step systems for improving your email deliverability and revenue, check out my School Community. You’ll also find free resources, my newsletter, and more useful tools to help grow your email marketing skills. Drop your questions in the comments — I respond to everything. Learn how to turn email into your highest ROI channel: https://gavinhewitson.com/ Would you like a free audit of your email strategy? Book a call with me here: https://calendly.com/in-box/30min-1?month=2025-12 🔔 Subscribe to the channel: https://www.youtube.com/@Gavinhewitsonsemail?sub_confirmation=1 _________ 📺 Watch My Latest Videos: ✅How Much Does Email Marketing REALLY Cost?: https://youtu.be/4ERBo6tWKF8?si=GfOUBvsVXZ7CoU0E ✅ How to Set Up a NEW Klaviyo Account Like a PRO (The Right Way): https://youtu.be/MjazZHC7rT0?si=hvY1MiPHFrUt9XHH _________ #emailmarketing #smsmarketing #emailcampaigns #emailmarketingtips #klaviyo #deliverability #digitalmarketingtips #ecommercemarketing #marketingautomation #smsmarketing #emailstrategy