Learn how to turn email into profit: https://www.skool.com/free-email-marketing-community In this video, I break down the exact email marketing metrics you should be paying attention to when optimizing your campaigns, using a real live account inside the reporting dashboard. We cover how to properly analyze open rates, click rates, placed order rates, deliverability, segmentation, and campaign performance—without getting distracted by misleading vanity metrics. I’ll also explain what actions you can take to improve each metric and how to test the right variables the right way. Learn how to turn email into your highest ROI channel: https://gavinhewitson.com/ Would you like a free audit of your email strategy? Book a call with me here: https://calendly.com/in-box/30min-1?month=2025-12 🔔 Subscribe to the channel: https://www.youtube.com/@Gavinhewitsonsemail?sub_confirmation=1 _________ 📺 Watch My Latest Videos: ✅How to Import Figma Email Designs in Klaviyo (FULL Tutorial) : https://youtu.be/9kWIvugQGvo?si=2ncXZYv69yrQ9bT7 ✅ EMERGENCY Gmail's new Gemini Update : https://youtu.be/PmO0hIdhmmk?si=Tu5tdXsVvik7-L40 _________ #emailmarketing #smsmarketing #emailcampaigns #emailmarketingtips#emailmarketing #klaviyo #emailmetrics #ecommercemarketing #digitalmarketing #emailstrategy #marketinganalytics #onlinemarketing