Look, I’ve been building websites for years, but SEO in 2026 isn’t just “rank the blue links” anymore. Google is an answer engine now, and the brutal truth is you can be #1 and still lose the click because the AI Overview is handing out your answers. In this video, I break down why SEO isn’t dead—it’s evolving into AEO (Answer Engine Optimization)—and why getting cited inside AI Overviews (and other LLM experiences) is the new battleground. I walk you through the Semrush AI Toolkit using my brand-new site, Thumbnails AI, so you can see the workflow in real time: AI Visibility Overview to see if your brand shows up, Prompt Research to uncover what people are actually asking across platforms (Gemini, AI Overviews, etc.), and AI-focused Site Audit to fix crawlability issues like missing H1s, invalid structured data, internal linking gaps, and even your LLMs.txt formatting. Then I show how brand performance and competitor research help you spot who’s stealing the citations—and how to take them back. The goal is simple: make your site easy for AI to crawl, easy to cite, and impossible to ignore.