Is your sales process working? Are the leads you're pulling in moving through your sales funnel, or are they falling out? Are the leads you're collecting with your marketing actually converting? If you aren't sure whether your sales funnel is functioning, don't waste time trying to guess. In this part of our KPI Series, we're talking about Sales Closing Ratio (SCR), how to calculate it, and how to use it to identify whether or not your sales process needs an assessment. Read / Watch (2 min): https://fourandhalf.com/property-management-kpi/#scr Contact us: https://fourandhalf.com/contact Subscribe: https://fourandhalf.com/subscribe #propertymanagementmarketing #propertymanagementkpi #salesclosingratio

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