London Marathon 2027 Record Applications! Two Day event is coming! (not everyone is happy!)

In this episode, we unpack the record 1.3 million applications for the 2027 London Marathon and the bold proposal for a two-day London Marathon in 2027 — and ask the big question: is this the future of running, or a sign the sport is losing its roots? With races selling out faster than ever and demand at an all-time high, organisers are exploring ways to expand capacity. But does splitting the marathon across two days enhance the experience — or dilute what makes it special? We also dive into a bigger conversation around the running boom. With social media, brand marketing, and performance culture pushing a younger, time-focused audience, has running become too popular? Are we moving away from community and grassroots participation toward something more commercial? In this episode: The proposed two-day marathon format for 2027 — how it would work Pros and cons for runners, spectators, and organisers The rise in sold-out events and what’s driving demand The shift in running culture: performance vs participation Is the essence of running changing for better or worse? 🎧 Tune in for a candid discussion on where running is heading — and whether growth is helping or hurting the sport.