Why Your Click-Through Rate Sucks and How to Fix It

Why Your Click-Through Rate Sucks | How to Improve CTR / In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to increase click through rate. ➡️ Get free email marketing audit: https://flowium.co/3ZBmRF6 💎 Subscribe for more email marketing insights: https://www.youtube.com/@Flowium?sub_confirmation=1 🎁 Get our free checklist to improve Click-Through Rates: https://flowium.com/lp/checklist-ctr/ Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. They unpack each strategy through real stories from eCommerce brands—from the pitfalls of using too many CTAs, to surprising wins with plain text emails, segmenting for VIPs, and how clear copy and strong incentives can make all the difference. Plus, they chat about powerful new tools and the importance of experimenting to find what truly resonates with your audience. Resources: ➡️ Orita.ai: https://www.orita.ai/ ➡️ Nexie - Autonomous AI Marketing Agent for eCommerce: https://nexie.ai/ ➡️ Maverick: https://www.trymaverick.com/ ➡️ Zaymo: https://zaymo.com/ ➡️ Vira's LinkedIn: https://www.linkedin.com/in/virasadlak/ Related videos: 💎 Designing Responsive and Accessible Emails: A Demo of the Email Love Figma Plugin: https://youtu.be/QMU1HdwOXYU 💎 Maximize Revenue with AI Segmentation | Orita Demo: click through rate ctr https://youtu.be/KlCnD3Yhxqs?si=YjZmrvQLMJTAtwAa 💎 The Best Product Launch Email Design | Teaser Email Design: https://youtu.be/bovbUxdi1Q0?si=_dgpWJT0wboAUbqV 💎 How Maverick Optimizer Automates A/B Tests to Maximize Your Email Revenue: https://youtu.be/JD54KEYQSy8?si=TMBDOMu1-EM7a5NE 💎 Get More Conversions with AI Personalized Videos | Maverick Demo: https://youtu.be/8ys6yBGpbws?si=pv1oPuwxWlPDsVmO Timestamps: 0:00 - Intro & What This Episode Is About 2:58 - CLICK acronym 3:50 - Tip 1 - C - Clarity of the message 6:30 - Email examples 11:30 - CTA text case study 14:30 - Tip 2 - L - List segmentation 17:44 - CTR case study 20:38 - Orita tool 24:07 - Case study 27:10 - Tip 3 - I - Incentive to click 30:22 - Email examples 36:32 - Tip 4 - C - Creative design 38:36 - Email examples 39:26 - Plain text emails CTR test 43:48 - Tip 5 - K - Keep testing 44:18 - CTR test 45:30 - Exercise from Andriy 47:09 - Automated A/B testing tools 48:52 - Vira's LinkedIn 50:06 - Free email marketing audit Check us out on: ⭐ Instagram: https://www.instagram.com/flowium/ ⭐ Facebook: https://www.facebook.com/flowium/ ⭐ LinkedIn: https://www.linkedin.com/company/flowium ⭐ Twitter: https://twitter.com/FlowiumOfficial ⭐ and even TikTok: https://www.tiktok.com/@UCwEqtZC2XXySTH1ln1PC5wQ #emailmarketing #ctr #ecommerce #marketingpodcast #flowium