How to Run a Flow A/B Testing inside of Klaviyo | Flowium

Learn how to run effective email A/B testing in Klaviyo flows to boost engagement, optimize content, and choose winning strategies. 💎 Subscribe for more email marketing insights: https://www.youtube.com/@Flowium?sub_confirmation=1 🎁 Klaviyo Setup Checklist: https://flowium.com/lp/klaviyo-setup-checklist-new/ 🚀 Get free email marketing audit: https://flowium.co/3ZBmRF6 Chapters: 0:00 - How and why to run flow A/B testing inKlaviyo 1:16 - Time delay testing 3:48 - Audience segment testing 4:50 - Impact of one email on subsequent emails 7:27 - A/B test in the email 9:43 - Split test results (real example) 13:29 - Flow A/B test summary In this video, we break down email A/B testing in Klaviyo flows, showing you how to pinpoint what truly resonates with your audience. Learn how to run A/B testing emails effectively, from testing timing and content to analyzing which customer segments respond best. We explain why focusing on one variable at a time is essential for accurate results, and how to keep your flow setup clean. Discover how to interpret test analytics and confidently choose winning strategies that boost email engagement and sales. Related videos: 💎 4 Things You Can Split Test in Abandoned Cart Automation: https://www.youtube.com/watch?v=xHYZgnrXEbc&list=PL8UreXHK3E6x9lemWCMkdbVDqBTFpYs_M 💎 How to Split Test Flows (aka Email Sequences) in Klaviyo: https://www.youtube.com/watch?v=lRSyk-CAIVQ&list=PL8UreXHK3E6x9lemWCMkdbVDqBTFpYs_M 💎 How to A/B Test Your Emails: https://www.youtube.com/watch?v=P8Ws0wcTnw4&list=PL8UreXHK3E6x9lemWCMkdbVDqBTFpYs_M 💎 How to a/b test campaigns in Klaviyo: https://www.youtube.com/watch?v=6dkcQZ8xCO8&list=PL8UreXHK3E6x9lemWCMkdbVDqBTFpYs_M 💎 How to A/B Test Your Opt-In Form in Klaviyo: https://www.youtube.com/watch?v=iy8XbqLWU4E&list=PL8UreXHK3E6x9lemWCMkdbVDqBTFpYs_M Check us out on: ⭐ Instagram: https://www.instagram.com/flowium/ ⭐ Facebook: https://www.facebook.com/flowium/ ⭐ LinkedIn: https://www.linkedin.com/company/flowium ⭐ Twitter: https://twitter.com/FlowiumOfficial ⭐ and even TikTok: https://www.tiktok.com/@UCwEqtZC2XXySTH1ln1PC5wQ #emailmarketing #klaviyo #ecommerce