Google Merchant Center Updates: Big Changes for eCommerce Brands

Google Merchant Center Updates: Big Changes for eCommerce Brands / Google just dropped major Google Merchant Center updates—are you ready? 💎 Subscribe for more email marketing insights: https://www.youtube.com/@Flowium?sub_confirmation=1 🚀 Get free email marketing audit: https://flowium.co/3ZBmRF6 In this video, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Watching this marketing podcast, you’ll learn: ✅ What Google Merchant Center is and why it matters ✅ Key updates every eCommerce brands should know ✅ Best practices to boost performance ✅ How to protect margins by growing your owned list ✅ Pros and cons of Google Merchant Center and how to navigate them ✅ What brands get wrong about VIP segments and privacy concerns 💎 Google Merchant Center Update: Important Changes for Ecommerce Email Marketing: https://flowium.com/blog/google-merchant-center-update/ Timestamps: 0:00 – What's the episode about 0:57 - About the guest 2:40 – What is Google Merchant Center? 4:20 – Google Merchant Center Update 5:55 – Best practices 7:30 – Cons & pros 13:52 – Do people need to create an account? 15:30 – Analytics 16:58 - Tanya's eCommerce store 19:25 - How did email strategy change compared to before the new Google Merchant Center updates? 20:43 - About CTR 24:05 – Final advice Check us out on: ⭐ Instagram: https://www.instagram.com/flowium/ ⭐ Facebook: https://www.facebook.com/flowium/ ⭐ LinkedIn: https://www.linkedin.com/company/flowium ⭐ Twitter: https://twitter.com/FlowiumOfficial ⭐ and even TikTok: https://www.tiktok.com/@flowium #emailmarketing #marketingpodcast #ecommerce #googlemerchantcenter #flowium