Email Marketing Agency Pricing: How Billable Time Maximizes Profit | Flowium

In this video, we break down why it's important to track billable hours. We dive into why every minute you spend for clients—from emails to prep work—should count as billable until proven otherwise. Learn how tying projects to budgeted hours and average billable rates not only maximizes your profitability, but also empowers your team to stick to true scope. 💎 Subscribe for more email marketing insights: https://www.youtube.com/@Flowium?sub_confirmation=1 🎁 Email Marketing Agency Comparison Chart: https://flowium.com/lp/agency-comparison-chart/ 🚀 Get free email marketing audit: https://flowium.co/3ZBmRF6 Chapters: 0:00 - Agency Pricing Models 0:50 - What are Billable Hours 02:00 – Converting Retainers Into Hour Budgets 03:03 – The “All-Inclusive” Retainer Myth 03:55 – Tracking KPIs: Average Billable Rate & Profitability 04:34 – Average Billable Rates in the US Market 05:28 – Should You Share Billable Hours With Clients? Learn why separating billable hours from non-billable hours is critical to agency profitability. You’ll hear how assumptions about what counts as billable time could be costing your agency more than you think. From client prep work and internal meetings to email threads, Tiara emphasizes the importance of treating all time as billable—until proven otherwise. The conversation explores the complexities of pricing models, transitioning from “all-inclusive” retainers to hour-based budgets, and how tracking billable time can become your most powerful tool for measuring project profitability. 💎 Email Marketing Agency Pricing – The Ultimate Guide: https://flowium.com/blog/email-marketing-agency-pricing/ Related videos: 💎 Selecting the Right Marketing Agency for Your Business: https://www.youtube.com/watch?v=Owx5bquwy5Y&list=PL8UreXHK3E6wB049Mbf7qqJJ60Y0DbTuD&index=29 💎 How to Choose a Marketing Agency: A Guide for Business Owners: https://www.youtube.com/watch?v=vNlMiSz9I0s&list=PL8UreXHK3E6wB049Mbf7qqJJ60Y0DbTuD 💎 How Much Does Email Marketing Cost? | Pricing Models: https://www.youtube.com/watch?v=6KziV6PYeqU&list=PL8UreXHK3E6wB049Mbf7qqJJ60Y0DbTuD 💎 Email Marketing Freelancer vs Email Marketing Agency: https://www.youtube.com/watch?v=_ehLF0X8ubU&list=PL8UreXHK3E6wB049Mbf7qqJJ60Y0DbTuD Check us out on: ⭐ Instagram: https://www.instagram.com/flowium/ ⭐ Facebook: https://www.facebook.com/flowium/ ⭐ LinkedIn: https://www.linkedin.com/company/flowium ⭐ Twitter: https://twitter.com/FlowiumOfficial ⭐ and even TikTok: https://www.tiktok.com/@UCwEqtZC2XXySTH1ln1PC5wQ #agency #ecommerce #flowium